Marketing.
Strategy.
Growth.

I created Traverse to help clients engage new customers and communities through digital, experiential, content, product, and sports marketing. Our client work ranges from household brands to venture-backed startups to owner-operated small businesses. Our sector range has been deliberately eclectic — we've always been platform agnostic. The passion is to provide meaningful connection between human beings, communities, and organizations. We start with "Why?" to get to "How?"

A social enterprise created to promote — you guessed it — drinking water. Launched as a protest and response to energy drink marketing in action sports, we earned New York Times coverage at launch. Since then: a Nike collaboration on Go Skate Day, a social media following of over 100,000, marquee sponsorship of the Arctic Challenge (the final stop of the World Snowboard Tour), and the production of the Rat Race and Double Tap snowboard events — attended by Olympians, video stars, and some of the world's most respected riders. Across all verticals, we have raised over a quarter million dollars for Water.org in support of their work on the global water crisis.